Friday, February 13, 2015

Do you really want me to open your e-mail???

"I just unsubscribed from your e-mails and for only one reason. They come in from Arts Business Institute and the subject is always just… Arts Business Institute. There is absolutely nothing there to make me WANT to open it. Tell me in the subject line something about what it’s about. Make me WANT to open it rather than just delete every single one without opening. When I get hundreds and more e-mails every day, I do a quick skim and I’ll open just those e-mails that interest me. Unfortunately even though I’ve been a longtime supporter, I haven’t opened one of your e-mails in a very, very long time."

This is what I just sent to the Arts Business Institute. A good organization but they don't know the first thing about sending out a good e-mail that will be opened. I don't have all the answers but this one is easy. If you want someone to open your e-mail, give them a reason to want to!

Tuesday, January 6, 2015

A little clay from the Garage Sale Art Fair

Today I finished posting the pictures of the accepted artists for the 19th Annual Garage Sale Art Fair that I run with Michael Kifer down in Kalamazoo (on Feb 28). Then I just kind of sat back and smiled at the images from all the wonderful artists that will be joining us this year, some for the very first time. Then the slight feeling of panic sets in. It now rests on us to do everything we possibly can to insure that these artists leave our show happy with their sales and the show itself. Now to find a "good weather" dance that actually works...

From the top, John Bauman, Kristy Jo Beber, Fong Choo, Eric Strader and Brian Beam. A little bit of clay from the show.