I don't understand why art fairs don't have lists of their artists and links to their websites available for the public at least 2 months before their shows. This is the cheapest form of advertising I can think of yet so many shows don't take advantage of it!
As a customer, I go to the art fair's website first and see if there is anything there that interests me. I love discovering new artists or new work by old favorites and then I can't wait for the show. I cannot understand why shows don't have that information available and do it months before the show. Yes, there will be cancellations and changes before the actual show and no, I don't expect it to be constantly updated but what's so tough here???
It's cheap advertising and I think as artists, we should demand it!